One of the most popular apps in the world with over 1 billion registered users, Viber chatbots enable people and businesses to interact and connect with the power of automated messaging and customer service.

In its latest report, Viber shares that 4 out of 5 customers are looking for easier ways to communicate with businesses. When choosing businesses to patronize, 71% of study participants said that the lack of instant, real-time contact is a deal breaker for them. The intrusiveness of unscheduled or unexpected phone calls has also been a concern among participants. Receiving texts or messages instead of a call is the preferred way of interaction for every one out of two people.

Using Viber Chatbots as a tool to create meaningful conversations, businesses, from corporations to mom and pops, can maximize its features to propel them towards reaching milestones. Through it, a brand can follow-through on every product inquiry, provide more info about its products and guide customers towards making a purchase.

Chatbots bring a more conversational approach with users along with automation. This raises the ability to capture customer insights, questions, and feedback. Chatbots also prove to be an exceptional promotional platform where customers can engage through various real-time offerings like coupons, discounts, and more.

Just how effective can Viber chatbots be? Here are some real-life success stories to inspire you:

As the largest messaging app in D Express’ native country, Serbia, with an 82% market penetration, Viber was the obvious messenger marketing tool. Rather than bothering customers with phone calls, D Express turned to chat conversations. As a result, out of 300,000 D Express Business Messages delivered every month, 85% were delivered on time and one-time – an improvement of 15% compared to before they started using Viber. This enabled the business to provide a higher quality of service; improving its customer experience and building trust and loyalty within its customer base.

The challenge for one of Ukraine’s leading multichannel retailers of household appliances and electronics is to reduce the number of users abandoning shopping carts on their platform. By choosing Viber, Comfy was able to combine instant accessibility, rich media content and compelling Calls-to-Action - all linking to their website and leading to purchase actions. Through this, the retailer was able to achieve 30% higher conversion rate than SMS and an increase of 10% in revenue turnover.

As various Viber features present themselves as excellent ways of instilling brand loyalty, several local businesses in the Philippines are already integrating them in their digital commerce platforms to ease their customers’ journey. One of them is Power Mac Center which launched their official Viber Community and Chatbot to meet the demand of their patrons for convenient customer service.

Through the platform, Power Mac now answers queries and accommodates orders more efficiently. In the first six months, the Apple partner in the Philippines saw 63% of its users engage with Power Mac Viber services. As the partnership with Viber allowed them to strategically broadcast product releases, the majority of the inquiries were about Power Mac’s items which were processed instantly. After half a year, they registered significant growth with a 21% increase in monthly CSR conversations versus the first six months and was able to process almost a million messages in 11 months.

Power Mac’s success was powered by Megamobile Inc., a leading Viber developer in the Philippines. For over 15 years now, Megamobile has been at the forefront of enabling technologies to help create better customer experiences and open new marketing channels for brands.

To learn how you can implement Viber Business Messages for your brand and other inquiries, contact [email protected]