BDO Life x Megamobile: The power of seasonal and themed content for brand growth
by: Megamobile | January 9, 2026, 7:34 pm
Megamobile's 20th anniversary looks back on its numerous projects partnering with the biggest brands in the country to deliver innovative digital marketing campaigns. BDO Life Father's Day 2025 campaign showed the power of timely and interactive seasonal themed campaigns helping the brand reinforce and strengthen its identity and maximizing engagement from customers.
The BDO Life Father's Day campaign showcased how powerful mobile messaging platforms like Viber can be during high-traffic seasons or holidays like Father's Day. The campaign was able to highlight BDO and BDO Life's brand values through Viber's native features and ad capabilities and combine it with themed content for better engagement and relevance.
To do this, various keywords and phrases were integrated based on users' messaging behaviors that associated Father's Day with BDO Life's brand values.
These keywords and phrases were activated as Hidden Gems implemented through BDO Life's Plan B messaging on Viber to seamlessly increase brand visibility and associate the BDO Life brand as the source of financial security for family and loved ones.
Complementing the Viber hidden gem part of the campaign, paid banner and native BDO ads in various sections of the Viber app from its chats and calls screens to the Viber explore page were placed to fully immerse customers and maximize BDO's content visibility and encourage users to engage consistently during the campaign's run.
These ads featured a prominent and trusted celebrity endorser in Alden Richards to further lend credibility and help the campaign be more relatable and personal for users.
The results of the BDO Father's Day campaign showed the effectiveness of themed and seasonal marketing with the Viber hidden gems campaign for Father's Day generated over 3.5 million views in just 5 days while the paid ads garnered over 12 million impressions during its run from June to August.
Projects like the BDO Father's Day campaign shows how Megamobile is at the forefront of helping brands become more timely and relevant with their marketing through seasonal and themed content and helping them maximize engagement and visibility by using the most effective mobile and digital channels such as messaging apps for direct reach and connection with their target audience.