Megamobile wins awards at the Marketing Technology Awards 2025 and NEXT Awards Asia-Pacific 2025 for its Friday Fortune campaign
by: Megamobile | March 16, 2026, 11:47 am
Megamobile won the Bronze awards at the Marketech APAC’s Marketing Technology Awards 2025 and NEXT Awards Asia Pacific 2025 respectively for its Friday Fortune digital marketing campaign for Viber Myanmar that sparked an increase in repeat engagements and interactions from Viber users through limited-time events.
Megamobile was recognized for its achievement in Best Use of Mobile Marketing Platform from the Marketing Technology Awards and the Most Innovative Loyalty Marketing Campaign from the NEXT awards.
The Friday Fortune campaign was an initiative that used the Burmese cultural concept of fortune and the significance of Fridays as the start of the weekend to spur Viber users to interact with the Viber Myanmar chatbot.
Every Friday, the bot’s design interface and messaging be taken over by the campaign where it encouraged interactions through a big red button which enters users into a raffle and rewarding their participation with prizes during each week of the campaign. The scheduled and limited-time nature of the campaign along with rewards for participation, created a loyalty loop ultimately leading to continued use and popularity of Viber Myanmar.
The Marketing Technology Awards and NEXT Awards honor digital marketing campaigns across the Asia-Pacific region for their originality and impact. This year’s winners showed the growth of digital marketing technologies and innovations in campaigns as well as diversity and representation from markets such as Australia, Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Taiwan, Thailand, and Vietnam.