How brand verification is the step towards digitizing business
by: Megamobile | January 2, 2026, 2:01 pm
Being verified is a status symbol. When the blue checkmark is seen, it tells everyone that a person, a brand, a business, your very own platform is the real deal.
In today’s world, verification is the foundational tool for big brands and businesses to expand their reach and sell themselves to a wider audience on the biggest social media and messaging platforms. The small, almost inconspicuous blue circle with a checkmark inside next to a name is the way for brands and businesses to let everyone know they’re here for the future of the digital space.
On a massive platform like Viber, being verified as a brand or business means having credibility while utilizing the app’s business tools for the greater good. The value of verification on Viber is it brings trusted brands towards the future where digitization and digital interactions will become the norm.
As chatbots is one of Viber’s most useful and powerful services, having a verified badge adds a layer of assurance to users during interactions. This allows brands to confidently communicate with users to be able to offer their services, promos, or products in a more personal manner.
In an interview with Rakuten Viber CEO Djamel Agaoua, he believes communities, chatbots and other value-added services are the “heart of our growth in the future because we really think that messaging platforms are the best channels to communicate between businesses and users.”
Verification is also a surefire way for brands and businesses to have exposure. When a brand is verified, Viber makes sure that they are searchable on the app so users can find and interact with them when they need to.
With Viber’s future plans to integrate and offer more business services, verification will be a prerequisite for brands to make sure they can reach as many screens as possible and translate it to sales and subscriptions. In the era of misinformation, to be Viber-verified assures brand’s users that the virtual services they get are coming from a reputable company.
One feature in the works locally is for payment options and solutions to be available natively on Viber. It’s an opportunity for brands to quicken and make transactions with users more convenient by simply having the entire transaction happen on Viber and without the hassle of exiting the app or opening up other apps.
By having verified and trusted brands be part of its ecosystem, Viber sees an expansive lineup of services that will become directly available to its users.
”We can add more utilities to the app and a lot of other services could join Viber because Viber is an app people use several times a day. We also think that in a couple of years from now you will see more and more 3rd party services available directly from Viber,” added Agaoua.
Ultimately, verification on Viber’s platform is a win-win situation for Viber, brands, and the users. Viber gets to become an all-around app for its users while brands evolve towards the digital future, and users get to experience fast and convenient services.
“We see a lot of developments in the future but all of them are going in the same direction which is basically make the life of users simpler, more convenient, faster thanks to technology,” said Agaoua.
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