TAT x Megamobile: A digital partnership showcasing Thailand’s natural majesty and growth as a premier tourist destination
by: Megamobile | January 19, 2026, 6:03 pm
Megamobile's partnership and collaboration with the Tourism Authority of Thailand shows its evolution into a trusted digital content publisher and marks its continued growth as it celebrates 20 years of providing topnotch digital marketing and business solutions for brands and businesses in the Philippines and across the world.
Over the years, the Tourism Authority of Thailand (TAT) has entrusted Megamobile with promoting Thailand as a leading eco-tourism destination through an implemented ad campaign across various digital platforms such as mobile apps and messaging platforms like Viber using targeted placements to maximize visibility and engagement with the goal of driving awareness and interest among both regional and international audiences.
The campaign's messaging was designed to appeal to environmentally conscious travelers and nature enthusiasts. The content focused on Thailand's natural attractions and sites such as its national parks and the country's beautiful flora and fauna, provinces, cultural festivals and traditions, and local community.
From social media graphics, art cards, copies, and promotions to in-depth feature articles, Megamobile's creative teams ensured the campaign's content consistency aligned with Thailand's eco-friendly brand identity and encouraged readers and would-be travelers to explore Thailand responsibly, emphasizing conservation, local culture, and community-based tourism.
The campaign highlighted Megamobile's digital content publishing and optimization capabilities with its data-driven reporting to measure reach, engagement, and campaign effectiveness as well as using tech such as chatbots and push notifications on apps to maximize promotion. Insights from the data-driven approach and optimization further helped refine TAT's future eco-tourism marketing initiatives.
The partnership with TAT showed how Megamobile has modernized its digital publishing services and how it embraces its future as an influencer and content publisher in promoting local and international level campaigns on mobile and digital platforms.