Following the birth of Inquirer Mobile, the official mobile app curating the contents
made for IGC, is the development of InqSnap. InqSnap is an augmented-reality
feature made allowing advertisers to engage and interact with readers.
The feature helps extending brand message by attaching more images and videos to
showcase products further. Videos can be in the form of TVCs, testimonials or even
short films. It can even include 3D or panoramic views that can be used for product
Furthermore, it also allows users to share content via Facebook, Instagram, Twitter
and other social media sites. It can also be used as a tool to offer deals and
downloadable mobile coupons. Users can also send feedbacks through the feature.